brick and mortar
Published October 13th, 2008
Whether you own a small brick and mortar business or a business that operates online, one of the greatest tools you can have at your disposal is the ability to act on information given to you by a potential customer and turning it into a conversion.
What Is Immediacy?
This process is generally referred to as immediacy; it means identifying exactly what it is that a customer wants at your point of contact through the correct interaction and then outlining exactly how you can fulfill their need.
The faster you can obtain and analyze information from a prospect, the less... Read more
Tags: brick and mortar, customer conversion, Generating More Sales, immediacy, Leeia Ladipoh, online buisness, small business, tips, what works
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Published April 25th, 2008
For a brick-and-mortar retail store, getting customers in that shopping mood is key. For some, “browser shoppers”, shopping is entertainment. Browsing through stores, soaking in the new merchandise and hoping something strikes them as a “must have”. These shoppers love whimsical product displays, winding floor plans, upbeat music and bright colors. They don’t mind being distracted by new product displays or fun and funky decorations.
For others, “mission shoppers”, shopping is purely a mission to purchase a specific item. They are searching for something in particular and most likely won’t take the time to browse around the store. These customers... Read more
Tags: advice, brick and mortar, Carrie Hinkel, floor space design, Generating More Sales, retail, Sales, tips
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Published March 31st, 2008
Spending time with your staff and observing how they go about their business can help tremendously. More specifically, there may be a small adjustment needed on a task that has ‘always been done that way’ and is no longer effective. Small changes to the simplest of details can pay off some of the biggest dividends. Below are some tips for engaging with customers in a retail setting.
Instead of positioning yourself where you would have to approach the customer, stand in the middle of the store. This will give you a better opportunity to greet and engage customers without the... Read more
Tags: brick and mortar, engaging customers, Generating More Sales, larry Slusser, retail, Sales
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Published March 21st, 2008
In the world of brick and mortar retailing, there are a variety of spaces for a retailer to choose from. But, before you think that the process of picking a location is too overwhelming, it’s important to remember that each type of location really only caters to certain kinds of businesses. So, your store really may have only one or two types of “ideal” retail locations to choose from. Here are the six main types of retail locations as well as the types of businesses that tend to do best in each of them:
Malls - There are basically two... Read more
Tags: advice, brick and mortar, business location, Carrie Hinkel, retail store, retail store location, Starting a Business, tips
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Published March 12th, 2008
Whether your business is expanding or just starting out, the space you choose, whether for retail or office work, can be crucial to your business’ success. Many business owners have learned that, regardless of price, certain compromises shouldn’t be made when it could negatively affect the business. When considering a location for your office or retail space, here are some of the most important things to consider:
Location - For many, a location can either make or break a business. If you are a retail store, you should keep your customers in mind. Find the area where your target market... Read more
Tags: advice, brick and mortar, business location, Carrie Hinkel, office space, retail, retail store, Starting a Business, startups, tips
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Published March 10th, 2008
Consumers are what make the world go ’round. Without consumers, there would be no businesses, and without businesses we all would be poor. So why is it that business owners are not mindful of what is going on in their stores? If you are considering opening a store or improving the one you have, take heed to the following suggestions.
Staffing. Schedule enough employees to work cash registers during your busy times. The biggest turnoff for consumers is when they have picked up one or two items and there is only one lane open.
Merchandising. Invest in bright, colorful displays... Read more
Tags: advice, brick and mortar, entrepreneur, hiring, merchandising, Rebecca Button, Starting a Business, tips
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Published March 4th, 2008
Have you ever thought about how much money you could be losing from merchandise that goes out the door without your knowledge?
The price of shoplifting on retail businesses is high. Millions of dollars are lost to shoplifting annually. This represents lost money that you have to make up through increased sales.
Even if your store loses only ten dollars a day to shoplifting (which is a low estimate for retail shops), that translates to over $3,600 a year. How much nicer would it be to have an extra $3,600 in the bank instead of trying to make up for... Read more
Tags: advice, brick and mortar, customer service, Generating More Sales, Leeia Ladipoh, protecting your business, retail, Sales, shoplifting, tips
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Published February 21st, 2008
One way to bring customers into your store is by hosting an in-store event. You’ll be able to show off your newest products or services, or just open up your store to new customers. It doesn’t matter what kind of store you have, or whether you sell products or services, an in-store event can work wonders for any kind of business.
Making sure your event runs smoothly
Planning an in-store event takes time; for a first-time event, start planning at least three months in advance. Start by making a list of what type of events would be most appealing to... Read more
Tags: brick and mortar, Carrie Hinkel, draw in customers, Generating More Sales, ideas, in-store events, Sales
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Published February 1st, 2008
If you live in a small town, you may appreciate how quiet it is. But for those contemplating starting their own business, this also is a cause for concern.
Does your small town have enough oomph to keep your business afloat? It can if you know how to use your community’s resources.
Let People Know You’re in Town
All towns have newspapers or circulars. It’s usually not too expensive to put an advertisement in these papers, and this is a great way to introduce yourself - and your business’ products and services - to the community.
Get To Know Your... Read more
Tags: advice, brick and mortar, community resources, Leeia Ladipoh, Marketing, Marketing Your Business, promotions, Small Business Resources, tips
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Published January 29th, 2008
Even for a brick-and-mortar store, a website is a great, low-cost way to promote your offerings and bring in customers. Although, many local business owners are hesitant to set up a website because they think it’s pointless since they’re not trying to attract a nationwide audience or selling anything online. Local business owners should think of their website as a source of information for potential customers. Before driving across town to see what’s in your store, potential customers would rather take a look at your website first - to learn more about what your company offers. Online is where your... Read more
Tags: brick and mortar, Carrie Hinkel, local business, Marketing, Marketing Your Business, online marketing, protmotions, websites
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