branding
Published September 12th, 2008
Without a doubt, the number one obstacle to running a successful online business is getting potential buyers to trust your website enough that they are willing to make a purchase.
Let’s be really honest; there are plenty of steps involved with the purchase and receipt of any online product from the release of a credit card number to final delivery - and potential customers will worry about every single one of these areas when it comes to making a purchase from a business they have not used in the past.
About Branding
There is a lot of competition in online... Read more
Tags: branding, customer service, E-Commerce and E-Business, establish trust, how to, Leeia Ladipoh, online shopping, online transactions, reputation, Sales, social media, web 2.0
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The one thing that enduring companies have in common is that they change. Not only can their products vary but also the image they project as well. Rebranding is common in the business world and quite often vital in order to succeed. Take McDonalds for example. You wouldn’t have thought that this global company would have to work too hard to sell any hamburgers but take a look at this commercial from 1985:
Now check out this one from 2003:
So as you can see, McDonalds has changed their approach from a more childlike appeal in the first commercial to... Read more
Tags: advertising, branding, logo, Marketing, Marketing Your Business, Rebecca Button, rebranding, trademark
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Published June 12th, 2008
I’m sure you’ve seen those cheesy commercials that crowd your late night television viewing. You know the ones promising extraordinary results and benefits that basically scream in your ear to BUY IT! Well, I suppose those work to some degree because otherwise they would have fizzled out long ago. But the average business owner needs a different approach. A very different approach.
Be conscientious of what your copy sounds like. If it sounds like one of those late night "razzle-dazzle" quick-sell commercials, you’re on the wrong track. Here are some ways to figure out if it falls into that category... Read more
Tags: advertising, advice, branding, copywriting, Generating More Sales, Marketing, Marketing Your Business, Rebecca Button, tips, writing copy
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Published April 4th, 2008
A slogan is a catch phrase that helps to identify a company or a product. A good slogan is memorable, catchy, and descriptive of a company’s or product’s main characteristics. It should answer the question "why you and not the competition?" Take a look at these classic slogans and see how they encapsulate the product or company’s vision:
* A-1 Steak Sauce: "A-1 makes hamburgers taste like steakburgers."
* BMW Automobiles: "The ultimate driving machine."
* Charles Schwab: "Helping investors help themselves"
* General Electric: "We bring good things to life."
A good slogan can help build brand awareness as... Read more
Tags: advice, branding, Carrie Hinkel, catchy slogans, Marketing, Marketing Your Business, tips
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Published March 3rd, 2008
To customers, a brand name represents what a business does and how it does it. A brand name can convey cheapness (Dollar Store), luxury (Ritz Carlton), trendy fashion (Urban Outfitters), etc. Since a brand name encapsulates your business’ image, a great deal of care should go into trying to find the perfect name. Here are some ways to hone in on the best name for your business:
The image - Before you begin thinking of names, you’ll need to decide on the image that you want your business to have. Are you trying to convey that you have luxury products,... Read more
Tags: advice, branding, Carrie Hinkel, Marketing, Marketing Your Business, naming your business, tips
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Published February 28th, 2008
You have the perfect name for your new company. But will it draw customers to your business? Branding is loosely defined as a name, term, or other symbol to identify a good or service available, and which distinguishes that seller from others in the same market. Based on this rough definition of branding, you can answer the question why and how a name will draw a customer to a business.
One important element of branding is marketing your business. Brand marketing is researching the market to identify your brand identity within the marketplace. Once this has been identified then a... Read more
Tags: advertising, advice, branding, larry Slusser, Marketing, Marketing Your Business, naming your business, tips
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Published November 5th, 2007
Nike, Windows. McDonald’s - these are household company names, and no doubt one of the first things that springs to mind when you think of these names are the logos that each company uses.
Logos are very important marketing devices which promote name recognition and are easy for potential customers and clients to remember; sometimes even easier than a company name!
Great logos also have the advantage of reducing costs; it is easier to place a logo in an advertisement or on a site page than adding even a short line of copy, so in many cases you can use... Read more
Tags: advice, branding, creating a logo, Leeia Ladipoh, Marketing, Marketing Your Business, tips
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Published August 6th, 2007
If you don’t already have a name for your eBay business, you may want to take some time and care in coming up with one.
If you are serious about your eBay business, you’ll be putting that name on letterhead, business cards, and your business license, which are all necessary elements to running a successful business. Of course, you can run an eBay business without these things, but you may never break through to PowerSeller levels.
Choosing a Business Name
If you are in one line of business only, then a specific name gives you credibility as a specialist. Some... Read more
Tags: auction-sellers-resource.com, branding, E-Commerce and E-Business, ebay, expert advice, Marketing Your Business, naming your business, online auctions, Skip McGrath, tips
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