Hatching Your Online Advertising Plan
by Steve Strauss
Published December 28th, 2007
Q: One thing we want to do next year is more online advertising , but I don’t know much really about how that works. Could you explain? Steve A. One of the best things that has ever happened to small business insofar as marketing goes is the Internet. For almost ever, if a small business wanted to attract customers using the media, it had to cast a wide net. That is, the small business needed to run an ad in a wide-circulation newspaper or magazine, or on the radio or TV, and hope that the intended audience would see or... Read more
