2007 November

Writing a Business Plan With Lenders in Mind

by Veronica Stone
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For many, starting a business is a life long dream. But, as with any dream, there are obstacles which need to be overcome before the dream can become a reality. A business start-up must begin with the essential business plan. There is the option, with business planning, to hire an outside source to write the plan, but, there is a level of personal knowledge and commitment you will not achieve with this choice. Your business is your baby and only you should write the business plan. The purpose of a business plan is many fold, giving form to the vision,... Read more

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Trade Lead Sites Work For YOU!

by Veronica Stone
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Part of the success of any small business is being able to take advantage of as wide a range of resources as possible. One great resource for any small business is a trade lead site. This article explains how to use them to find your products! Finding Product Sources Using Trade Lead Sites Read more

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Advertising for Your Small Business

by Veronica Stone
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According to the U.S. Small Business Administration (SBA), about 50% of small businesses will not go belly up during the first five years. This important statistic signifies many things. One insight is that companies may waste important capital on ineffective advertising. This article presents a few recommendations about smart advertising for small businesses. The target is primarily for owners of new companies that have not purchased advertising before. Advertising is an important decision that will require investment of your small business’ important funds. Engage in careful planning before making this investment. Consider a multiple-stage advertising strategy so that you don’t... Read more

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Starting a Small Business is Overwhelming - Here Is Where to Start

by Veronica Stone
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Starting a small business is an exciting, but somewhat daunting task. The best thing you can do before embarking on your new venture is to arm yourself with as much information as possible. It is helpful to talk with different people who have experience in the area of starting and maintaining a small business. Ask as many questions as possible, as this gathering of information will be invaluable to your success. An especially good question to ask is, "If you could do it over again, what would you do differently?" Learning from the mistakes and frustrations of others can save... Read more

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Finding Product Sources Using Trade Lead Sites

by Veronica Stone
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Part of the success of any small business is being able to take advantage of as wide a range of resources as possible. One great resource for any small business is a trade lead site. We will take a look at what trade lead sites are in this article, along with ways that they can help you to grow your business - both in terms of selling and sourcing. So What Are They? Trade lead sites are websites that are dedicated to information exchange on the behalf of small businesses. There are quite a few free trade lead sites, as... Read more

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Determining Your Customers’ Lifetime Value

by Veronica Stone
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One very important concept when it comes to determining your business model is deciding what the lifetime value of your customers is going to be. The concept of the customer lifetime value has long been a part of the business world, and it will come into play in virtually every segment of your business - from year to year budget projections to promotions and even customer support options. Simply put, customer lifetime value is how much money a customer will contribute to your business over the lifetime of your relationship with them, and it is always calculated in present dollars.... Read more

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Business Plan Tips

by Veronica Stone
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One very important concept when it comes to determining your business model is deciding what the lifetime value of your customers is going to be. The concept of the customer lifetime value has long been a part of the business world, and it will come into play in virtually every segment of your business - from year to year budget projections to promotions and even customer support options. Here’s an article that will help you when creating your business plan. Determining Your Customers’ Lifetime Value Read more

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What Your Business Can Learn From The Boy And Girl Scouts - Always Be Prepared!

by Veronica Stone
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Even if you have never been involved in the Scouts of America group, there is little doubt that you have heard their famous motto: Always be Prepared! No doubt you have also realized that this catchy little slogan does not just apply to outdoor excursions, but to most other areas of life as well, and that includes business. Let’s get one thing clear before we get into the "meat" of this article: just like the little boy who brings a Swiss Army Knife to every single campout, the prepared business is likely to suffer some forms of derision from the... Read more

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Online Stores vs. Offline Stores

by Veronica Stone
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There are a few different reasons why someone would start an online retail business. The first is fairly obvious: the opportunity to reach a vast market is much bigger online than any offline small retail business could possibly hope to be. The second is the perception that starting an online retail business is cheaper than starting an equivalent retail business offline could ever hope to be. The latter reason is being questioned by many people who style themselves as online business gurus. These nay-sayers usually put forth the argument that starting an online business is much costlier today than it... Read more

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The Ins And Outs Of Sourcing And Selling Licensed Merchandise

by Veronica Stone
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Time and time again, the world of retail consumer business has proven that brand names are more important than almost any other part of the purchase, as far as the consumer. In part this is due to the fact that most people take it for granted that a recognizable name will only come attached to quality products, but we are sure that there are times where that is not exactly the case. Be that as it may, when it comes to your own business, selling licensed merchandise can mean big bucks. These products are proven sellers, and it will be... Read more

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