Back-to-School Sales: What Do They Say of the Holiday Season?

In attempts to prepare for the upcoming and largely unpredictable holiday season, retail stores and experts debate whether they can rely again on back-to-school sales figures for answers. Including back-to-college sales, back-to-school spending makes up the second largest retail season of the year. Nielsen predicted, then confirmed through findings that this past season was “shorter but more intense.” Consumers had waited for more aggressive sales and promotions to appear as the first day of... Read more »